Internet Marketing

Shopping Cart Systems

At the heart of every E-Commerce system is the shopping cart. While a truly comprehensive E-Commerce strategy requires more than just a shopping cart, successful strategies have a great cart as their foundation. Shopping carts at their very basic level provide a listing of product and a means of purchasing them. Additional features include product views, shipping information, multiple payment options, order tracking as well as the administrative features behind them.


There are literally 100s of different shopping cart systems which can run on a variety of platforms, using multiple programming and scripting languages. Additionally, shopping carts use a variety of backend databases. When combined with the 100s of features and options a cart can have and your need to integrate the cart into other elements of your E-Commerce strategy such as web marketing, email marketing, customer care, production and distribution, you are faced with a truly daunting task in sorting out which implementation is right for you.