Web Analytics & Performance Tracking

You can't optimize what you don't measure. We implement tracking, analyze user behavior, and identify opportunities to improve revenue and conversion rates.

Google Analytics Implementation

We set up Google Analytics 4 (GA4) with proper event tracking, goal conversions, and custom reporting. Tracking goes beyond page views: form submissions, button clicks, video plays, add-to-cart events, and purchases. Proper implementation provides actionable data.

Conversion Funnel Analysis

Where do visitors drop off? We visualize your conversion funnel to identify bottlenecks. If 100 visitors see your product but only 5 buy, we diagnose why. Trust issues? Confusing checkout? Shipping costs too high? Data reveals the friction points.

Custom Dashboards & Reporting

Raw analytics data is overwhelming. We create custom dashboards focused on what matters to your business: leads generated, revenue per channel, customer acquisition cost, lifetime value. Monthly reports explain trends and recommend actions.

Audience Segmentation

Different user segments behave differently. New vs. returning visitors? Mobile vs. desktop? High-intent vs. casual browsers? We segment audiences to understand which groups convert best and which need optimization.

E-Commerce Tracking

For online stores, we track product performance, revenue by product category, and customer lifetime value. We identify which products drive profit, which categories need attention, and which customers are worth retargeting.

Heat Maps & Session Recording

Where do users click? Where do they scroll? Tools like Hotjar and Clarity show user behavior visually. Session recordings reveal exactly how users interact with your site. Quantitative data + qualitative insights = better design decisions.

A/B Testing & Experimentation

Data enables testing. We run A/B tests on landing pages, headlines, CTAs, and button colors. Statistical significance is key—we don't act on random fluctuation. We validate improvements before rolling them out.

Privacy & Compliance

GDPR, CCPA, and other privacy regulations require consent before tracking. We implement consent management, respect user privacy choices, and maintain compliance while capturing necessary data for optimization.