PPC Campaign Management

Pay-per-click advertising puts your business directly in front of customers actively searching for your services. We manage Google Ads, Bing Ads, and platform-specific campaigns to drive qualified traffic and conversions.

Google Ads Management

Google Ads reaches 90%+ of search traffic. We build, optimize, and manage your Google Ads campaigns across Search, Display, Shopping, and Video networks. Keyword research, bid strategy, ad copy testing, and continuous optimization drive cost-per-acquisition down while revenue scales up.

Bing Ads & Microsoft Advertising

Bing Ads reaches decision-makers and older demographics that Google sometimes misses. Often lower CPC with less competition. We manage Bing, Yahoo, and AOL search advertising as part of a diversified PPC strategy.

Campaign Strategy & Setup

Before spending a dollar, we conduct competitive analysis, keyword research, and audience segmentation. We build campaign structures that align with your business goals: lead generation, e-commerce sales, or brand awareness. Proper structure from day one saves 30%+ in ad spend.

Conversion Tracking & Analytics

You can't optimize what you don't measure. We implement pixel tracking, conversion tags, and analytics integration. Every click is traced to revenue. We build dashboards showing cost-per-acquisition, return-on-ad-spend (ROAS), and monthly revenue from each campaign.

A/B Testing & Optimization

Ad copy testing, landing page optimization, bid strategy adjustments. We run systematic A/B tests: 5 ad variations, 3 landing pages, 2 bid strategies. Data reveals what works. Winners get more budget, losers get paused. This continuous improvement cycle compounds over time.

Budget Management & ROI

We manage your budget to maximize return. Spend less on low-performing keywords, double down on winners. Seasonal adjustments. Competitive bid monitoring. Real-time alerts if spend spikes unexpectedly. Your PPC manager has one job: drive revenue while staying within budget constraints.

Ready to launch or optimize your PPC campaigns? Contact us for a free consultation.