Schema Markup & Structured Data

Schema markup tells search engines what your content means. Rich snippets appear in search results with ratings, prices, dates, and reviews. Higher click-through rates. Better rankings. More traffic.

What is Schema.org?

Schema.org is a shared vocabulary for structured data supported by Google, Bing, Yahoo, and Yandex. It uses standardized formats (JSON-LD, RDFa, Microdata) to describe content: articles, products, events, organizations, recipes, reviews, and more. Search engines parse this data and display rich results.

JSON-LD Implementation

JSON-LD (JSON for Linking Data) is Google's recommended format. Easy to implement, no changes to HTML structure needed. We add JSON-LD blocks to your pages for: Organization info, Product details, Pricing, Reviews, Article metadata. Search engines instantly understand your content.

Rich Snippets & Enhanced Results

Schema markup enables rich snippets: 5-star ratings on products, event dates and locations, recipe ingredients and cooking time, article author and publish date. These stand out in search results. Click-through rates increase 20-30% with rich snippets vs. plain text results.

E-Commerce Product Schema

Product schema shows pricing, availability, ratings, reviews, and inventory directly in search results. Shopping results become more prominent. We implement Product, Offer, AggregateRating, and Review schema for complete e-commerce visibility.

Local Business Schema

For local businesses, LocalBusiness schema displays address, phone, hours, reviews, and ratings. Maps and Local Pack results become more prominent. Service-based businesses rank higher with complete LocalBusiness markup.

Testing & Validation

We use Google's Rich Results Test to validate schema implementation. We test across all pages, monitor for errors, and fix issues immediately. Invalid schema provides no benefit. We ensure your markup is clean, complete, and validated.

Need schema markup for your site? Let's implement structured data that drives rankings.